Table Of Content
People who were eager to learn how to educate themselves more about hair and those who wanted to do their hair at home turned to videos on Mondo’s different social media platforms. He also launched XMONDO during the height of the pandemic. Brad Mondo, hairstylist and founder of Xmondo, has launched eight vibrant semipermanent hair color shades from his line with Sally Beauty.
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XMONDO’s mission is to inspire confidence through innovative hair care and color.
His outfits are heavy on designer labels such as Prada, Eckhaus Latta, Loewe, and more, often sourced from cool vintage shops such as James Veloria in Manhattan, too. “I find really great unique pieces there,” Mondo says. Still, the worst videos he’s seen are the ones where people bleach their hair until it literally breaks apart and falls off. That’s actually the first video he’s ever reacted to.
Brad Mondo’s Xmondo Hair Color Line Launches at Sally Beauty
From my experience, people on TikTok want to see raw, relatable content that isn’t too produced. Mondo said XMONDO has been “extremely lucrative” so he’s been able to pass on brand endorsement deals he previously relied on as a source of income. He only wants to take on work with brands within a certain price range and that he feels excited about. "It is super pigmented, smells great, is very easy to apply, and leaves my hair looking and feeling so soft."
Super Pink
Now, it’s time to get serious about doing some smaller beauty services at home. Luckily, brands are rolling out new and innovative ways to do our hair at home, whether that’s covering up gray roots or trying a fun fashion color. Brad Mondo’s XMondo hair color is for the latter group, those who want to have some fun with their look while also recording it for TikTok, of course. The beginning of the pandemic left many people at home and unable to go to hair salons which benefitted Mondo’s business.
“I’ve only seen a handful of those videos, where it’s tragic,” he says. He understands that this long into quarantine, people are going to take their hair into their own hands but there are ways to minimize the damage. He found that the only way to get healthier hair after coloring, is by doing multiple steps, using a bond-builder and a deep conditioner. With XMondo, he wants to give people an all-in-one, allowing them to keep the integrity of their hair while coloring it. They’ve added those bond-building ingredients (vegan ones!), along with oils and proteins, to help restore hair from the inside out and minimize breakage.
Business
My TikToks evolved from posting random funny videos of myself to posting more videos focused on just hair. At first, I didn’t know you could be so niche on TikTok, then I realized that people wanted the same thing on TikTok from me that they get on YouTube, just shortened. Chances are, that’s where you know Mondo’s name and face from. The hairstylist is all over YouTube and TikTok with his popular “hairstylist reacts” videos. From allover bleach that quickly turns orange to extremely uneven haircuts, he’s seen it all. And his reaction, while sometimes shocked, is never mean.
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One of his top hair care tips is to make sure to always have a good shampoo and conditioner and never treat dry hair with a bond-boosting product. “An understanding of your hair type is very important,” he said. Even right now, I’m itching for a change. I may go platinum again… Every season brings out a new Brad.
So I don’t know, if I didn’t do YouTube, would I be happy? I’m not sure because I like that community aspect that it brings to my life also. Social media has been my job for years now, and if there's one thing I’ve learned, it’s that you must adapt to the constant changes or you’ll fade away. When TikTok started, I knew it could possibly blow up. I thought it’d be a great way to diversify my following and have some fun creating a different style of content on a new platform. I also loved the content and the creators on TikTok, so I wanted part of the fun.
Get 10% off your first order when you text XMONDO to 35784
I keep a list of TikTok ideas on my phone. They can come from so many different places, fan requests, scrolling through TikTok, but mostly from just my own boredom. Most of the ideas will be trashed though. I usually look through the list, then pick one for that day and create it. It’s a pretty simple process, to be honest.
It only makes sense he would finally come out with his own hair color line. He used it to create an innovative pink highlighted look on TikTok star Charli D’Amelio. Since then, the 27-year-old Mondo has cultivated millions of followers across platforms including YouTube, TikTok, and Instagram. His content includes reaction videos to “hair fails” and pointers for hair care and hair color. He also has his own hair care and hair color brand called XMONDO, a Snapchat hair series, and has done the hair of celebrities and influencers like Charli D’Amelio. Back in March and April, it seemed like we were only going to be home for a few weeks—not an entire year (or more).
But something that’s just as impressive as Mondo’s knowledge of hair? His sense of style, which is worth a follow alone. Mondo has a great deal of respect for his customers, and when he is working on developing new products, he considers their feedback.
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